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Services

Delivering powerful marketing & lead generation solutions

Lead Generation
Social Media Management
Lead Generation

Lead generation is a crucial component of any successful marketing strategy. It involves identifying and nurturing potential customers to convert them into actual customers.

 

At Vanguard Marketing, we specialise in lead generation services that help businesses expand their customer base and increase revenue.

Our lead generation strategies include:

  • Targeted advertising campaigns

  • Content marketing to educate and engage potential customers

  • Email campaigns to build relationships and stay top of mind

  • Social media marketing to reach new audiences and increase brand awareness

  • Landing page optimization to maximize conversions

 

With our expert lead generation services, you can achieve your growth objectives and take your business to the next level.

Paid Advertising

Paid advertising is when businesses pay a fee to promote their products, services, or content on various platforms or media channels. This can include online platforms like Google Ads and social media advertising. Paid advertising allows advertisers to reach a targeted audience and increase the visibility of their offerings. 

This includes tasks such as:

  • Creating ad content

  • Create and edit short-form content

  • Managing comments and messages

  • Analyzing performance metrics

  • keyword research

  • competitor analysis

  • Audience Analysis

Google Profile
Google business profile Optimisation 

The service involves a variety of techniques to improve a business's Google Business Profile, including adding accurate and complete information, optimizing the profile for search engines, responding to customer reviews, and enhancing the profile's visual appeal with photos and videos. By optimizing a business's Google Business Profile, it can increase its visibility in Google search results, attract more customers, and improve its online reputation.

Some specific tasks that may be included:

  • Claiming and verifying the business's profile on Google

  • Updating and correcting business information, such as an address, phone number, hours of operation, and website link

  • Adding photos and videos that showcase the business and its products or services

  • Responding to customer reviews and addressing any concerns or issues raised

  • Optimizing the profile for search engine rankings by using relevant keywords and categories

  • Adding frequently asked questions and answers to help customers get the information they need.

Google Tag Manager Setup

Google Tag Manager is a powerful tool offered by Google that simplifies the process of adding and managing various tracking codes, or "tags," on a website without the need for direct code changes.

Specific tasks include 

  • Account Creation: Establish or optimize a Google Tag Manager account tailored to your website's needs.

  • Tag Configuration: Set up and configure tracking tags (e.g., Google Analytics, Facebook Pixel) within Google Tag Manager, eliminating the need for manual code placement.

  • Trigger Setup: Configure triggers to determine when tags should activate (e.g., page views, button clicks, form submissions) for accurate data collection.

  • Testing and Quality Assurance: Conduct rigorous testing to ensure all tags and triggers function as intended, guaranteeing data accuracy and reliability.

  • Deployment: Publish the configured tags and triggers on your website via Google Tag Manager after comprehensive testing, facilitating future changes without developer involvement.

  • Ongoing Support: Offer continued assistance and maintenance to adapt to website changes, address new tracking needs, and troubleshoot issues as they arise.

Digital Marketing Strategy

Digital marketing strategy service is a strategic approach designed to help businesses and individuals thrive in the ever-evolving digital landscape. It encompasses a range of activities and tactics to promote products, services, or content to a target audience online.

Specific tasks include:

  • Market Research: Conduct thorough research to understand the target audience, market trends, and competition.

  • Goal Setting: Establish clear, measurable objectives, such as increased website traffic, lead generation, brand awareness, or sales growth.

  • Channel Selection: Determine the most appropriate digital marketing channels, including social media, search engines, email marketing, and more.

  • Content Strategy: Create and manage engaging, relevant content to resonate with the target audience.

  • Paid Advertising: Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) to reach a broader audience and drive targeted traffic.

  • Analytics and Monitoring: Regularly track and analyze the performance of digital marketing efforts, making adjustments based on data insights..

  • Competitive Analysis: Keep a close eye on the competition and adjust strategies to maintain a competitive edge in the digital landscape.

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